Thursday, April 18, 2013

Soft Book Launches

Tip of the Day: My new book, SHUCKED, debuted yesterday. Check it out on my website.

In self-publishing, ebooks are forever. My first day, week, month don't matter in the grand scheme of things. No one's going to pull my book down in shame if it doesn't hit the top of the charts right off the start line.


I'm not one of those authors that has rabid fans foaming at the mouth for my next book. Okay, maybe I have a few, but not enough to drive me to #1. So here's my strategy for book releases....

1. Facebook. That's where I have the majority of my followers. Generally, they are the ones who will buy my books when they release. Not thousands of them (wouldn't that be nice?), but quite a few.

2. Book Bloggers. I maintain a separate mailing list for bloggers. When I have a new release, I send them a message, asking if they want to read my book. I've had a handful of requests, which is great.

3. Fan Newsletter. These guys get the good stuff. Look, if you want people to sign up for your newsletter, give them a reason. With my announcement, they all get the chance to win 1 of 15 free ecopies. They can also be the first to receive signed bookmarks in the mail. Yes, that slows sales a bit at first. If they don't win the ebook, the bookmark in the mail will remind them about my book.

4. Book Blast. I want to sign up for one. I've contacted one blogger, but she hasn't gotten back to me yet. If she doesn't by tomorrow, I'll contact another. This is a one-day blast on bloggers' pages about my book. It's a good, cheap, way to get the word out.

While it's a goal to sell, I also have a bigger goal - to entertain. I put a lot of my heart and soul into this book. I hope people enjoy it. :D

Megg, Miss Enchanted ePubber


Stacey Wallace Benefiel said...

Good advice! I do all of these things, except e-mail book bloggers - I do the blast instead. I think those are nicely interchangeable. :) Like your idea for the newsletter. I was giving all subscribers a code to get the new release for free, but FOUND got pirated in a day because of, giveaway, great alternative.

Kate Fall said...

Great advice, Megg! Do you do anything on Twitter?

DeenaML said...

These are great suggestions, and I also love the idea that there is no PRESSURE to sell 10k copies in the first 6 months. :)

And for anyone reading this post, SHUCKED is super entertaining!