My thoughts on book trailers

Tip of the day: Girl scout cookie time! I hope to get some this weekend from a troop selling at a local grocery store. My favorite are the Samoas. Mmmmm.

The problem with doing a week of "favorites" of something is that by the time we get to Friday, often all of my favorites have been mentioned.

So, I'm going to do something a little different. But first, my thoughts on book trailers. I was fortunate this time around in that my publisher decided to do one for CHASING BROOKLYN. They used a company that doesn't just *make* the video, but has a plan of distribution, and posts it to a ton of different sites. I really think that's key, but of course, you pay more for that kind of thing.

Is a book trailer necessary for a book to be successful? No. Does it help sell a book? That's the big question, isn't it? I think the verdict is still out. However, it's done well, and people decide to post your trailer around the internet, I do think it can bring some attention to your book it wouldn't have gotten otherwise. But if I had to rank things by importance, I'm not sure I would give a book trailer that high of a rating. I think there are lots of other things that are probably more effective for promoting your book.

Now I'll show you a couple of MY favorites. Here are a couple of trailers done by fans of I HEART YOU, YOU HAUNT ME. They read the book, and felt inspired to make a video.

How cool is THAT???

~Lisa, Miss Crafting a Career