Monday, May 7, 2012

How Do You Promote a Book on Twitter?

Tip of the Day: Lots of tips, actually, on blog tours from agent and writer Marie Lambda.

I follow a lot of writers on Twitter, which means that at any given time I log in, I may see up to 10  books being promoted at once. Right now someone wants me to check out a review, there are two cover reveals, two giveaway contests, an offer for a free copy ... and I haven't even scanned down yet. If I was on Twitter a lot, I'd probably read promo tweets for about 25 different books a day.

Obviously I can't look at all of these books. So what catches my eye from the sheer volume of promotions?

Things Not To Do

1. Don't tweet random lines from the book. I mostly see people doing this for their friends instead of authors doing it themselves. I know, that sentence in your friend's novel was really powerful when you read it, but out of context, it means nothing. Some people will tweet ten or twelve of these in a row, qualifying as spammers. Seriously, don't tweet about something ten times in a row unless you're at the Super Bowl or something more immediate in real time.

2. Don't rely on price point. I see this a lot. My book is free today! But like many readers, I have this place near me called the public library where many books are free. I'm not going to download your book only because it's a freebie.

3. Don't beg. "No one will review me, what am I doing wrong? Please help!" You're probably not doing anything "wrong," and there are a lot of great books that don't get the attention they should. But if your novel sounds compelling to me, I'm more likely to read it than if you beg me to do you a favor, Stranger I Don't Know on the Internet. Plus what if I hate your book? How do I review it?

Things That Draw Me In

1. Snippets of reviews or fan mail. "I couldn't put this down." "My new favorite character." You don't need a ton of reviews, but if you get a good one, let me know. I love recommendations.

2. Promote novels you like with a personal touch. "Stayed up to 3 am to finish this, need coffee." "This novel about a cruise makes me want to go on a cruise."

3. I think giveaways still work. But there's a difference between a giveaway and giving a copy away for free on Amazon. Giveaways are often connected to special content and often writers team up to give away a few things together.

One thing I'm becoming more aware of is that I should make it more of a habit to leave reviews on Amazon and Barnes and Noble for books I love. Now that I have an e-reader, I read these reviews a lot. I think a book needs quality reviews rather than quantity, but correct me if I'm wrong.

What book promotions work for you?

-- Kate, Miss Perfecting the Pages


Kristina Springer said...

I like downloading the free books (if they're interesting to me-- I don't download everything I see). I've discovered several new authors this way and while I like checking out books at the library too, they want the books back in three weeks and I can keep the ones I downloaded. :-)

Bonnee Crawford said...

I already have facebook to promote myself on. Would creating a twitter account as well help me or waste my time? Or does it all depend on whether I'm using the right tactics on the right people....

Kate Fall said...

The thing about Twitter is you get so few characters. That's why only announcing a free book doesn't work for me. Even something like "free romantic horror" is better than nothing.

Anacielo said...

I actually disagree with #1 and #2, as a reader. Sometimes a really interesting line that someone tweeted has intrigued me enough to look up the book. Also, if a book is free for a day, I want to know about it! That said, if that's ALL they're tweeting about 20x a day, then that absolutely changes things. Tweet it once or twice and then let it go.

Love the rest!