Tip of the Day: If your gas tank isn't quite drained but the sun is shining, fill your tank. You'll regret it when you're running on fumes and there's a -20 degree wind chill a few days later.
I have a fantastic intern at the library. She's enthusiastic, energetic, smart, fun, responsible -- and a Barnes & Noble bookseller. In addition to her regular B&N duties, she conducts teen book talks at the store and also does them for me at the library. How cool is that? She's a regular Internista!
Today she and I had a discussion about what books are selling at her B&N during "these hard economic times." Here's some of what she's observed in the YA realm:
1. Thanks to Stephenie Meyer and the Twilight saga, YA is still selling! Her books pull customers into the YA section and they sometimes leave with additional novels.
2. Since many customers are attracted to Stephenie Meyer's books, when they finish the series they want Twilight saga read alikes. So dark, vampire, zombie, faerie, etc novels are selling better than light teen high school tales.
3. But some high school tales ARE selling -- the ones that have a new twist like our own Tina's ESPRESSOLOGIST and Lisa's FAR FROM YOU (the former has the unique twist of matchmaking based on coffee drinks, the latter has the verse format). Fresh spins on these stories are important for sales right now.
4. That said, the dark tales also need to have fresh spins. Otherwise the vampire books are competing with each other, for example, and B&N will be monitoring the sales of these other books. Here's a book that is unique, dark, and is selling well:
5. Other books that are doing well are the Gossip Girls and The Clique. As much as this might pain some to hear, books like this are good for the publishing companies. They make the pubs money so that they can afford to buy stand alone titles from new authors. So be happy that these are still selling!
Keep in mind that this too shall pass. People will once again have money to spend on books and then they WILL take chances on new, sweet stories. So write what your heart and head want you to write. Perfect your craft. Read lots. Don't be afraid to submit. Economic times will turn around and perhaps all of our books will sell and be well-stocked at the book superstores.
Deena, Miss Subbing for Pubbing