Here is what I know about word of mouth:
Word of mouth sells books.
Word of mouth is probably the best kind of marketing there is.
Word of mouth is something all authors want a lot of, yet whether it happens or not is entirely out of their control.
Or is it? When we're writing our book, can we make sure and include those elements Donald Maass talks about in the blog post I linked to?
He says: The researchers defined awe as an “emotion of self-transcendence, a feeling of admiration and elevation in the face of something greater than the self.” Stories that inspire awe have two important dimensions: 1) Their scale is large, and 2) they require of readers “mental accommodation”, meaning they force the reader to view the world in a different way.
I find the whole thing fascinating. There are lots of good books. But the good books that people MUST tell other people about - they have that something extra special. TWILIGHT has it. THE HUNGER GAMES has it. WHEN YOU REACH ME has it.
Think about those books and what Donald is saying regarding WHY some books elicit a feeling of awe in readers. Do you think it's something the authors consciously thought about while writing, or did it just come about from trying to write the very best book they could?
Do you ever think about it while writing?
~Lisa, Miss Crafting a Career