Tip of the Day: If you haven't had the pleasure of watching Lara Zielin's Editing Letter music video, check it out now!
I keep struggling with whether or not book trailers are worth it. If you're savvy with moviemaker software and you're going to do it yourself and it's no biggie then sure, ok give it a chance. Every little bit helps. Or if you're a bestseller (or on your way to being a bestseller--like your publisher is throwing big giant piles of cash at promotion for your book) then ok, I can see putting some money behind a book trailer. Theory being that people may already be hearing the buzz on your book and want to find out more. Like the booktrailer for Hush, Hush that Em pointed out on Tuesday. Awesome book trailer, gets right to the drama, cool graphics, good music, and under a minute. But it had to cost a fortune. I looked at the price sheet for the company that made that video and to get moving graphics like she had put it easily in the $2000 range. Wise investment? For her I can see it. She's a NYT bestseller. The video has had over 42,000 hits. That's amazing! BUT, do I think that people stumbled upon her video and THEN went looking for the book? Nope. I think people heard the buzz either before the book came out or once it came out (and this book had loads of great buzz!), maybe even read it already, and THEN looked for the video. Of course, this is just what I think. Do you agree or disagree?
For me? I almost never look at booktrailers. I will look at my friend's booktrailers once I see them post on their blog that they are up but that's about it. And I was going to buy their book anyway so does that even count? Do teens really search youtube looking for booktrailers and then go buy the books? I'd LOVE to know this. I really think it's the buzz that comes first. And if you don't have the heavy promotion behind you creating a buzz then I think your trailer has to be super super creative & clever to create the buzz. Take Simone Elkeles's Perfect Chemistry. Everyone, and I mean everyone, was talking about her trailer when it came out. And it's super cute. I would totally go get the book after seeing this. It's not straight up GO BUY MY BOOK NOW as much as it is entertaining and fun. And take Lara Zielin. She is freaking hysterical! But her youtube videos aren't really booktrailers. They are more super funny entertaining videos that subtly show her book. Like this one. And, to take a look at another super creative book trailer, look at Jessica Brody's trailer for her book Karma Club coming out in April. It plays like a mini-movie and has already received loads of hits since it came out a week or so ago.
And let me throw out another question to our readers, what ages are book trailers really for anyway? Loads of YA authors make them so I assume that means the target audience is 12 and up. But are they popular with adult fiction too? I haven't heard of adults looking at booktrailers before making a purchase. And what about middle grade? I have a middle grade novel coming out in August and it targets ages 11-14. Would kids that age watch book trailers? (p.s.-- just got my ARCs! Peek at them on my blog.).
Kristina, Miss See Me on the Shelves