I ask myself this question all of the time. I'm not a big name author so I'm not travelling around the country on a book tour each time a new book releases. I don't get heavy promotion like ads in magazines or online ad space on busy web sites. I don't live near NYC or LA so I can't attend a lot of the big author events so many other authors are always talking about. And it's hard to get a book faced out at the book store for more than a couple of months. So what can I do?
1) I can do everything I can locally. That is go to schools to visit classes, attend school reading nights (I'll be at the Barnes&Nobles in Oakbrook, IL this Thursday @ 6:30pm for the Westmont Junior High Reading Night), attend author fairs, local conferences, and group book signings (it's always more fun in a group!).
2) I can offer free skype visits to schools that I can't travel to.
3) I can offer signed bookmarks and swag to bookclubs that read my books and skype with them during their club meeting.
4) I can be as present as possible online, that is blog/facebook/twitter.
5) I can make a book trailer and put it on youtube. Here's mine for The Espressologist.
6) I can participate in blog tours and answer interview questions for various web sites.
7) I can send stacks of bookmarks to teen librarians to put in their teen section at their library.
8) I can send signed bookmarks to YA book bloggers to put in their giveaways.
9) I can send out postcards announcing new books to independent books stores and libraries. Need to find addresses? Here's a great link to independent bookstores and their mailing addresses. And if you want to find library addresses check out worldcat.org. Click on Find a library and enter a place (like Illinois) and you'll get a list of all the libraries.
So there is stuff I can do out here in the middle of nowhere! Can you think of anything else I might have missed?
Kristina, Miss Author in Action